PROJECT DURATION
3 Months
CLIENT
AIMMO
ROLE
Product Designer
(Lead on UX)
YEAR
2023
INDUSTRY
B2B SaaS · AI Data Operations Platform
Why this mattered to the company?
• This project supported AIMMO's ability to demonstrate scalable AI deployment workflows to enterprise clients under a high-visibility CES deadline
• Market research showed no all-in-one solutions existed, despite customer demand
• Collaborated with the business team to validate insights through interviews
Company focused exclusively on data annotation.
The goal is to enhance the product lines to offer comprehensive end-to-end model training and deployment.
Research & Discovery: Phase 1
MITSUBISHI
MAGNA
PIXELPLUS
OUR HOME (CBM)
Research & Discovery: Phase 2
65%
of Group A users
Admins & Project Managers
Interview insight:
80%
of Group B users
Labeling Workers
Research & Discovery: Phase 3
Raw file to model deployment simple version of information architecture
Raw Files
(Data from Autonomous Vehicles)
Dataset List
Data curation for
high-quality model training
Using artificial data
(Synthetic data)
to improve the training of models
Model
Workflow > Training > Deployment
Research & Discovery: Phase 4
Solution 1
Solution 2
Drag the cursor to select and display the thumbnail images.
Solution 3
Key Features
1.
Meta Filter Options
2.
Advanced Settings
3.
User-Friendly Interface
Solution 4
User can select various augmentation options, such as flipping, rotation, adjustments, to enhance the variability in the dataset. This ensure that the model is trained on a wider range of data, improving its accuracy and generalization.
Strategic Decision
I added an "automatic data-generator" step (Augmentation) to the training flow. This ensures the AI learns from a massive variety of images, not just a few static examples.
Impact
Real-World Reliability:
By training on diverse data, the AI become much smarter at handling "messy" real-world situations.
Efficiency:
We automated the process of creating "richer" datasets, saving hours of manual work for the engineering team.
Solution 5
Takeaway 1
Takeaway 2
Takeaway 3
Oct 01, 2025
I am delighted to recommend Jess O, with whom I had the pleasure of working over the past year. Jess consistently demonstrates a strong mastery of user-centered design principles and applies them thoughtfully in every project. She has an exceptional ability to empathize with end-users, uncover their needs and pain points, and translate those insights into intuitive, user-friendly interfaces. Her keen eye for detail and commitment to resolving issues efficiently make her stand out as a designer. What I admire most about Jess is her adaptability and her ability to excel in fast-paced, collaborative environments. She is not only an excellent team player but also communicates effectively with both designers and developers, bridging the gap between vision and execution seamlessly. I am confident that Jess will be an invaluable asset to any organization or project fortunate enough to have her.
Andy Joe - Product Owner @AIMMO